dev_marketer 13 hours ago We got tired of dashboards that looked great but told us nothing.We wanted to answer simple questions like:“We spent $10k last month—when do we earn it back?” “Which campaign brings users who actually pay and stick around?”But here’s the reality:Google Ads shows conversions, not revenueStripe shows revenue, but not where users came fromAmplitude shows usage, but not paybackAnd most dashboards… just show more dashboardsSo we built Kruxel, a decision engine that connects:Ad spend (Google, Meta)Product usage (GA4, Amplitude)Revenue (Stripe)…and lets you just ask:“Which channel pays back the fastest?”“Are we overspending on users who churn?”“What features drive expansion revenue?”
We got tired of dashboards that looked great but told us nothing.
We wanted to answer simple questions like:
“We spent $10k last month—when do we earn it back?” “Which campaign brings users who actually pay and stick around?”
But here’s the reality:
Google Ads shows conversions, not revenue
Stripe shows revenue, but not where users came from
Amplitude shows usage, but not payback
And most dashboards… just show more dashboards
So we built Kruxel, a decision engine that connects:
Ad spend (Google, Meta)
Product usage (GA4, Amplitude)
Revenue (Stripe)
…and lets you just ask:
“Which channel pays back the fastest?”
“Are we overspending on users who churn?”
“What features drive expansion revenue?”